Adidas global launch of the Juventus 21/22 third kit. Together with TBWA/ITALY and LUME, a production service company based in Turin, we produced the FW21 Juventus 3rd jersey lifestyle shoot. The goal was to showcase the range of garments in a way that feels fresh, real and relatable to fans of both Juventus and Adidas. We chose the urban environment of Turin as a backdrop to an afternoon escapade. Its streets and architectural elements, both modern and traditional contrast the two symbolic shades of the Old Lady's city, yellow and blue.

Production: LUME

Creative agency: TBWA Italy

Photography: Silvia Pisani

Styling: Jessica Daolio

Styling ass.: Gloria Incardona

Ph. ass.: Ludovica De Feo

DIT/Data Manager: Gabriele Cialdella

Post-production: Tuesdays

Models: Davide Diakitè, Michele Armenio, Karelia Moure Echevarria


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